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Tips from IQOption:

Now that we’re almost a full month into 2018, we would like to give you an overview of the top four trends to keep an eye on this year.

Channel experimentation is in

Posting content on a wide range of channels is essential when it comes to hitting your conversion targets. With so many choices out there including blog posts, videos, podcasts, advertising networks, mobile apps, forums and websites to name a few, we highly recommend experimenting with new channels to see what works best for your traffic.

Value of original content

Good news for publishers and content creators — original content remains the top contributor to affiliate profit. Long gone are the days of getting a click from your prospect for a quick reward. Affiliate marketing is becoming more strategic and incorporating thought-out tactics to build a loyal following.

It goes without saying that your audience seeks value in the information you provide, so it’s good to include engaging content that doesn’t necessarily sell, to earn your readers’ trust.

Video is taking over

In 2017 90% of all content shared by users on social media is video, according to SmartInsights. Marketing experts predict that by 2020 video will make up 80% of all online consumer internet traffic. The rise in this media’s popularity is no surprise as video is by far the closest you can get to a face to face interaction with your audience.

Visual information to boost conversion

People retain information 65% better when it’s paired with illustrations, as reported by SocialMediaToday. We can confirm this statistic from our own experience and would suggest to use different promo materials for best conversion results.

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