Interesitng informations about promoting IQ OPTION in Italy.

Italy in the world:

Is a member of the European Union, has the third largest economy in the Eurozone. By the end of 2008 Italy’s population exceeded 60 million people. Percentage of internet-users among population is 58,5%.

Italy at IQoption:

Popular versions of the platform among users deposited in 2016:

  • Web-version ( + standalone app) – 47%
  • iOS app – 23%
  • Android app – 30%

Average deposits amount per 1 trader in 2016:

  • Overall – $479
  • Web-version 4.0 – $612
  • iOS app – $412
  • Android app – $322
  • Language: 100% Italian.

It’s worth to note few tips:

  • Attract traffic using ads and articles in Italian only.
  • Using ads in English and other languages affects the conversion rate heavily.
  • Advice on buying traffic (Google Adwords, Bing etc.).
    • Focus ads on the following keywords:
      • Demo Gratuita (Free Demo)
      • Supporto italiano 24/7 (Italian support 24/7)
  • It is important for Italians to be able to try the platform for free as well as communicate in their native language.
  • Use link for mixed traffic if advertising both on web and mobile.
  • Don’t use brand-related keywords (IQ OPTION/iqoption/IQ OPTIONs etc.).IQ OPTION Again, don’t forget to add the words from this list into the negative keywords section of your advertising campaigns in order to avoid misunderstandings.
  • Advice for website owners:
    • Use pop-up with Fabio Cannavaro from the Mobile Ads section, its average conversion rate on niche websites is about 30-35%
    • Articles about the broker as well as reviews with relevant information help raise the conversion rate up to 300%
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NOTES: This and other articles are not investment advice. They are of an informative nature and are based on external analysis and we do not guarantee that the information is thoroughly checked by us. As required by the European Securities and Markets Authority (ESMA), binary and digital options trading is only available to clients qualified as professional clients.