Buying ads for IQ Option brand queries is prohibited starting from April 1, 2020.
As you already know, promotion of IQ Option to users from the European (EEA) countries is subject to strict marketing guidelines based on the CySEC’s requirements. In addition to these guidelines, all the contextual ads (Google Ads, Bing, DuckDuckGo, etc.) targeting EEA countries now must contain a risk warning and show the IQ Option brand name.
Furthermore, buying ads for IQ Option brand queries will be prohibited starting from April 1, 2020.
If you buy ads targeting EEA countries with non-brand queries, make sure that your ads include the brand name and the following risk warning: “87% of retail CFD accounts lose money”. The percentage in the risk warning text needs to be changed every three months; IQOption will calculate the new number and let you know when it’s time to update it in your ads.
For your convenience, we prepared a Google Ads example on how to properly include the brand name and add the relevant risk warning to your ads:
1. For text ads, add the brand name to Headline 1 or Headline 2 and the risk warning to Description 1 field as shown below:
This is how the ad would look like:
2. For responsive ads, add the brand name to headlines and pin it to the first or the second position. As for the risk warning, add it to descriptions and pin it to the first position. Here’s how it should look:
If configured correctly, the ad will show both the brand name and the risk warning:
Please make the necessary changes for all the applicable ad campaigns until the end of March. Thank you for understanding.