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Introducing IQoption PWA (Progressive Web App)

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Introducing PWA

What is a PWA, and what are the benefits of promoting it?

A progressive web app (PWA) is an application that runs in a web browser. It looks and behaves like a native mobile app, but it doesn’t require the user to visit an app store or download any files locally. Instead, PWAs can be installed by clicking the “Add to home screen” button in any browser.

Since it takes less time and effort for users to get the PWA than it is to install an iOS or Android app, iqoption is already seeing a higher ROI in our ad campaigns. Another contributing factor is that the PWA allows non-regulated users to trade binary options which are not available on other mobile apps.

Here’s a quick breakdown of how the PWA compares to other apps:

PWAAndroidiOSAPK
* Binary options available
* Installed in a web browser
* Open to all countries
* No binary options
* Installed from an app store
* Open to all countries (see Appendix.1)
* No binary options
*Installed from an app store
* Open to specific countries
* Binary options available
* Installed from a downloaded file
* Open to all countries

If you’re working with the iOS traffic, iqoption highly recommends directing it to the PWA as it shows better results compared to the iOS app. Please make sure to target iPhone 6S and succeeding device models.

On another note – Facebook will ban CFD ads

On June 5th Facebook will add CFDs to their list of prohibited financial products. Here’s what to do when the policy sets in:

  • Switch to promoting Forex.
  • Use other marketing channels to advertise CFDs.

Appendix. 1 – valid as June 2019

IQ Option app for iOS is available for new users in the following countries only:
Argentina, Armenia, Austria, Azerbaijan, Brazil, Bulgaria, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Kyrgyzstan, Latvia, Lithuania, Lebanon, Luxembourg, Malaysia, Netherlands, Nigeria, Norway, Pakistan, Peru, Philippines, Poland, Portugal, Qatar, Romania, Republic of Korea, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Singapore, Sweden, Taiwan, Thailand, United Arab Emirates, Ukraine, United Kingdom, Uruguay, Venezuela, Vietnam.

As for the Android IQ Option app, it is not available in Cuba, Cyprus, Liechtenstein, Malta and Myanmar.

Try free demo account now.