Experience and skill come with mistakes. However, there are errors that are best eliminated from the very beginning. Check yourself: are you missing out on better affiliate results by making any of these mistakes?
Not tracking website performance
Website performance analysis is meant to discover efficient patterns and lose or replace the inefficient ones. Even if you have the best content, it will do you no good without traffic optimization.
Remember that lost traffic is lost money. Once a user has landed on your website, it’s your responsibility to make sure they don’t leave because of an uncomfortable UX, or because they couldn’t find what they’re interested in, or because of mismatched expectations.
Not using trackers and other tools for traffic optimization
TDS (Traffic Delivery System) is a popular way to filter out low-quality traffic and fraud. According to our statistics, affiliates that run multiple campaigns without TDS software might be in for up to a 30% profit leak.
IQOption recommends the following tools:
- CPA Tracker
- Voluum RedTrack
Sticking with same old
Just because your creatives work doesn’t mean you don’t need to update them. Any marketer will tell you that often the most unexpected creatives show the best results. How did they come up with these creatives? Through experimentation! A/B tests, different copy and design versions, and experiments with different user segments will help you find the best solutions instead of being content with what you have.
Posting low-quality content
Any content should:
- solve the reader’s problem;
- be interesting and understandable;
- motivate action.
So, the first thing is to make sure your content is interesting enough not to get lost in the feed. Experiment with different types of content: product reviews, comparisons, different use cases, etc. Also, don’t forget to post regularly, for example, once a week.
Not asking for help
In any business, there are difficulties and ambiguities, and the best way to solve them is communication. If you need advice or clarification, don’t hesitate to contact your manager! They can elaborate on affiliate program rules, marketing strategies, promotions, geo, payments and other issues, share useful materials and links. Don’t do it alone!