EasyEquities is an online stock broker that strives to make investing in stocks easy, affordable and enjoyable. Through its platform, investors can purchase full shares as well as fractional share rights (FSRs).
This online stockbroker is regulated by the Australian Securities and Investment Commission and South Africa’s Financial Sector Conduct Authority. These authorities guarantee the company operates legally and is honest with its clients.
Opinions
EasyEquities has been around for some time, and the company is widely regarded as Africa’s top online stockbroker. Their site is user-friendly and secure, offering plenty of benefits to both new and experienced traders alike.
This website offers a host of tools and features designed to help you make smarter investments, such as the ability to monitor and analyse your portfolio in one location. Furthermore, its robust search function enables you to quickly locate what you’re searching for – be it stocks, ETFs or mutual funds.
The site also provides a free demo account to get you started with trading. It’s an ideal platform for comparing different brokers and seeing what value you can get for your money; however, be aware that some charge more than others and are not regulated by government authorities.
Benefits
EasyEquities is an online stock broker that strives to lower the barriers of entry in both South African and international markets. It provides a reduced selection of products that are cost-effective and accessible for all investors.
The website is user-friendly and provides many educational resources, such as blogs and video tutorials. This makes it a great option for both new traders and experienced market players alike.
The website also provides a risk analysis tool to help you tailor your investments according to your personality and risk preferences. Furthermore, you can invest in Baskets and Bundles – risk profiles with different investment types like ETFs or stocks.
Deposit and withdrawal
EasyEquities offers a selection of deposit and withdrawal methods, such as direct deposit, EFT, and credit card deposits. In addition, there is also the Tax-Free Savings Account (TFSA).
South Africa’s Financial Sector Conduct Authority regulates and supervises this broker, who adheres to a Treating Customers Fairly policy. This safeguard ensures clients’ rights are upheld while also giving them the chance to pursue their claims.
EasyEquities’ customer service is one of its strongest points, with agents responding promptly to all queries and offering personalized assistance.
They provide low non-trading fees and don’t charge withdrawal fees. Furthermore, the broker does not impose an inactivity fee for dormant accounts.
The broker has a straightforward registration process that only requires some basic details from investors. All it requires is an ID copy and either a utility bill or bank statement with the applicant’s address, which are then verified. Once these have been confirmed, the agent opens an account for you to deposit funds and purchase shares.
Trading platform
EasyEquities’ trading platform is an intuitive and user-friendly website with superior search functionality, price alerts, and a useful mobile application.
EasyEquities stands out from other brokers by not charging registration fees and allowing investors to invest as little as R5 per month in shares. Furthermore, they accept full or part transfers of funds from another broker; however, this process typically takes 2-4 weeks.
This platform is a game-changer for low-earning South Africans, providing them with the opportunity to invest in shares with little capital. While it has its drawbacks, these are outweighed by its advantages.
EasyEquities’ trading platform is user-friendly and boasts an extensive selection of stocks from around the world. Additionally, it provides pre-defined portfolios for added convenience.
Pros and cons
EasyEquities is a South African stockbroker approved by the Financial Sector Conduct Authority (FSCA). It boasts low stock and ETF fees, no withdrawal or inactivity fees, as well as excellent educational materials.
EasyEquities boasts a sleek and intuitive website designed for both novices and seasoned investors alike, featuring video demonstrations of trading strategies.
Investments with a Tax-Free Savings Account start as low as R5 and there are no registration fees. Plus, you have the flexibility to invest in stocks and ETFs without being limited to buying a specific number of shares each month.
Easy Equities has a straightforward transfer process that can be completed in full or part on its website. However, you must notify both your former broker and EasyEquities via email before beginning the transfer procedure.
This broker is best suited for smaller, long-term investors. Its low fees and commission-based trading make it attractive to newer traders, however the lack of advanced tools could prove a deterrent to more experienced traders.
Account opening and login
Discovery Bank and EasyEquities have joined forces to give clients the option of opening a new EasyEquities account or linking an existing one through the Discovery Bank app. This collaboration makes investing in local and international shares easy for everyone.
Discovery claims its platform is transparent, user-friendly and intuitive for all types of investors – from novice to expert. Customers can now purchase, sell and hold shares on both local and international stock exchanges as well as access a wide range of ETFs (exchange-traded funds), ETNs (exchange-traded notes) and cryptocurrency.
The platform is accessible through the Discovery Bank app, enabling clients to view their entire EasyEquities portfolio and buy or sell shares with just a few taps. Furthermore, there are no transfer fees between their Discovery Bank accounts and EasyEquities ZAR account, plus no minimum investment amounts or monthly trading account fees.
Education
EasyEquities is a financial services company that offers an online platform to invest in JSE-listed and international shares, as well as scaled-down versions of various products. Additionally, it provides educational resources for both new and experienced investors who want to grow their wealth without paying monthly brokerage fees.
The website offers a blog, video tutorials and risk analysis articles to assist clients with their investment plans for the future. These include Investment 101 videos which introduce various financial instruments as well as Investor Spotlights that showcase expert traders’ opinions.
EasyEquities provides a straightforward and digital trading process for stocks, exchange-traded funds (ETFs) and notes (ETNs). The company charges low stock and ETF fees as well as no inactivity or withdrawal fees.
Customer service
EasyEquities is one of South Africa’s premier online stock and equity trading platforms, owned by Purple Group. Since 2007, EasyEquities has made investing in financial products accessible to everyone.
Their customer service team is available to answer all general, technical and account-related inquiries. You can reach them via email, phone or support ticket.
The company provides excellent educational material such as blogs, webinars and video tutorials that are well-written for both novice and seasoned investors alike.
Furthermore, the company offers a demo account for new clients to practice their trading skills before making a real-money investment. This is an advantageous service for investors who are not yet well-versed in how the market functions.
To enhance their customer support, EasyEquities joined forces with WotNot to develop a virtual assistant chatbot that could guide visitors through the application and answer their questions. This bot has resulted in improved visitor-to-signee conversion rates and made EasyEquities more appealing to new users.
Demo account
EasyEquities is a broker that provides both novice and experienced traders with the chance to profit from shares. Additionally, its website provides educational materials so people can gain more knowledge about investing.
The company is strictly regulated by two top-tier authorities in South Africa and Australia, keeping clients’ funds separate in ring-fenced accounts to prevent theft or misuse of those funds. This security measure guarantees that the brokerage cannot use client money for its own expenses or liabilities.
EasyEquities stands out among online brokers by not charging any fees for account opening or monthly upkeep. Furthermore, it provides a demo account so you can test out trading strategies without risking any of your own funds.
Referring friends and family to EasyEquities can also earn rewards. When they register a new client, you will receive R50 ZAR / $4 USD in EasyMoney as a reward for their successful registration.